The identity of an organization is entrusted to the
creative directors, who are responsible of representing this identity to the
masses at large. It is their duty to represent the uniqueness and individuality
of the organization in an attractive manner by designing and developing
suitable online and digital marketing content. Joe
Cianciotto the
former executive creative director of DDB NY was thoroughly appreciated for his
spectacular work at representing the various organizations in the best possible
way.
The responsibilities of an executive creative
director are slightly more than a creative director, they are held responsible
for providing insights for the company for the design and development of the
current project. The client’s requirements form the basis of any design and
creative plan that they come up with and they ought to remember to keep it a
high level concept. Though preparing the concepts for designs is the primary
job of an executive creative director, yet at places they are also seen to be
involved in the recruitment and management of the design firms that they design
for.
Joseph
Cianciotto,NY has been very successful as an executive creative director in New York;
he has also served as the same at an organization by the name of Translation,
where he stood responsible for looking after the content related matters. His
clientele has been quite impressive throughout his career, he has had the
opportunity to work with NBA, Electrolux, NY Lottery, Reebok, Diet Pepsi,
Unilever, J&J, NFL and several others of the same stature .
Among the main responsibilities of an executive
director , you could include, direction of creative content by working in
collaboration with the team members of the organization. They have to endeavor
to uphold a good and healthy working environment, meet the expectations of
work, as well as discuss the achievements and goals of the organization.
Making sure that the creative functionalities are
put to optimum use within the organization is also counted as a responsibility
of the executive creative head. This they should know how to maintain according
to the standards of the market, and also have the knowledge of leading the
organization on the path of greater profits.
Understanding and providing the strategic
solutions to the client as well as the company as regards the sakes that they
have at the market, should be done by an executive creative director. But at
the same time the requirements of the clients should never be compromised with,
instead they need to moulded in such a way as will serve both purposes – adhering
to the clients needs and to the standards of the market simultaneously.
Translation of the client’s profile into a
creative visual experience, giving birth to distinctive brand promotion
concepts are also designated to the executive creative director. No matter what
the functions or responsibilities of a creative director of executive rank may
be, he/she ahs to know how to do so in collaboration with his/her team; right
from assigning tasks to boosting the teams morale to attain a specific end,
he/she has to do it all in order to make the organization successful at all
times.
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