The
establishment of any product or brand in the market is never easy and is
usually marred with huddles in many forms. One of the most common challenges
facing products, especially those in the food and drugs industry, is related to
legal problems. Tackling the legalities surrounding any product requires
openness, research, and well-documented studies and showing proof of adhering
to the laid-out laws within particular jurisdictions. The legal questions
staged against several diet supplements relates to their ingredients, with some
of the product having a highly stimulant content with other unknown and
unproven ingredients. Product manufactures should endeavor to highlight to the
public through open channels of their product’s content to eliminate doubts and
any other legal questions that may arise.
Lipozene,
like any other diet supplement focusing on weight reduction, has had its fair
share of challenges in regards to lawsuits filed against the product. The
company behind the brand Lipozene has openly laid out the facts in defense of
their product, indicating the efficacy and mode of action of Lipozene. This
feature highlights some of the lawsuits previously or currently filled against
the diet supplement product Lipozene across the globe and the outcomes, if any.
What is
Lipozene?
Before
venturing into the lawsuits filled against Lipozene, we must understand what
the entire product is about. It is vital to know the main ingredient of the
product, the mode of action, and side effects if there are any.
According to
The Hub Post, Lipozene is a diet supplement with the
primary ingredient glucomannan fiber. Glucomannan is an extract of the konjac
plant roots, otherwise known as the elephant yam. Glucomannan is a natural
product, in use around the world as a food additive for years now. The use of a
natural product makes Lipozene a safer diet supplement as compared to the other
available products in the market. Other ingredients in Lipozene include
gelatin, stearic acid, and magnesium silicate. Glucomannan is a renowned super
water-absorbent agent, which lays the foundation on the mode of action of
Lipozene. By absorbing water from the meal taken, you will feel full, reducing
the urge to take in more food, thereby leading to weight loss.
The side
effects of Lipozene include abdominal discomfort, loose stools, and nausea.
Lipozene has
other documented health benefits that include prevention of constipation and in
reducing the risks of diseases like heart conditions.
Lawsuits
filed against Lipozene
A case
filled in the Superior Court for the state of California, San Diego County, Duran
vs. Obesity Research Institute LLC, et al., No. 37-2013-00048664-CU-BT-CTL,
instituted in 2011, was against Lipozene. The argument in the filled case was
on the efficacy of Lipozene as a product, with claims that it was not as
effective as previously purported.
The class
members who featured in the case file included those that purchased the product
between August 2012 and October 2013. The main argument in the case was on the
advertisement staged by the manufacturer of the Lipozene product, with the
claims of its ability to get rid of excess fat.
The class
action against Lipozene contended that the product was not as effective as
advertised, and was not as effective as expected. The proponents of the case
argued that the main ingredient in Lipozene, Glucomannan, was not easily
absorbed into the body, thereby becoming a danger to the user’s health.
The
outcome of the lawsuit
The
defendants in this lawsuit, Lipozene, and its affiliate companies, did not
admit or deny any wrongdoing and agreed on a settlement of 4.6 million dollars
to end the weight loss charges filed against the firm. The company also came
into an agreement of changing their marketing strategy in regards to the
advertisement of the efficacy and mode of action of their product henceforth.
The class members in the suit were entitled to a share of the released amount
by the Lipozene firm.
It is also
important to highlight that Lipozene manufactures committed to being upfront
and straightforward henceforth in their marketing of the product. While the
effectiveness of the product remains debatable in regards to the filed case,
many people still come forward to vouch for the efficacy of the product.
Conclusion
The lawsuit
staged against Lipozene questions their marketing strategy and the
effectiveness of their product. The case was heard in the Superior Court in
California, and an agreement between the claimants and the company
reached. The Lipozene firm endeavors to
continue helping those with weight-loss challenges, and being upfront and
straightforward in their marketing strategies going forward.
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