Monday, January 21, 2019

Three Things That Should Go With Custom Store Displays


Visual merchandising in retail stores is a proven strategy that helps to draw clients to a store, drive emotional connection, and increase sales. However, visual merchandising alone will not be enough to march your store to profitability. You also need the following:

Social media marketing     
Today, almost every person is on social media platforms such as Facebook and Instagram. These platforms allow you to strengthen the brand through groups and act as an easy point of information access for the store.
Social media is also a reliable platform for people who have used items from your store to showcase the experience they got. Some people prefer reading reviews by people who have used the items of interest before making a decision to buy.
Social media is also very useful for influencer marketing. If you can reach and work with industry leaders, it is possible to channel their traffic to the store and convert it to sales.
Content marketing
From fashion to tech products, people are guided by what they read before making a purchase. Therefore, your visual merchandising tactics should go hand in hand with an extended focus on building a strong brand through content marketing.
Make sure to create high-value content around your brand and even individual products on the shelves. Then, post this info on the store's website, social media platforms, and even friendly sites as guests. Remember to also include a call to action asking clients to visit the store and make a purchase.
A carefully designed website
A company website is like a reference point where clients and visitors should get all the details they want about the store. The website should, therefore, be an extension of the stores visual merchandising work.
Make sure that clients can get help and the latest info about the items on display. For example, if a client wants to buy shoes on the display, the website should provide info on picking the right size. It should also have an updated page capturing the latest discounts in the store.


Author: verified_user