Many schools these days are taking help of the technology to
provide their existing and new customers with the services that they expect
from schools to get connected with them. If you are one of the school that is
taking help of the technology, then you might also know the importance of the
online marketing. This online marketing was used to be novel approach for
schools but because of its great success it has now become very common.
However, posting some great blogs, images and videos will not guarantee that it
will reach the potential customers.
You have to gain media coverage through the media outlets to
stand out from the crowd in this online universe. Not only PR agencies and
consultants are meant to gain the media coverage. You can also do so by
following these four basic steps from NewswireNEXT (https://newswirenext.com/) that we will
list in this article.
1: Find media outlet with your targeted audience:
There is no need to attract each and every media outlet for
the online marketing purposes. You can do your research and find out the media
outlets that matches the demographics of your buyer personas and that can
convey your message to your target market. These demographics can be age, sex,
region, income and job title. The best and easy way to find such media outlet
is to do a research on the media kit. You will get this kit in the advertising
section of their website. These media kits contain the demographics of their
audience and sometimes the detailed info as well.
2: Find relevant reporters:
Next step is to find out the reporters that covers the
topics related to the education. You can easily find those reporters who have
their interest in family issues and parenting regarding education. The easiest
way to find such reporters is to look at the past reports of the specific
reporters. This will give you a hint about their interest and reporting style.
These past reports can also be obtained from the media outlets website where
they archive past pieces from specific reporters. Says Roger from Ed Cal Media Agency.
3: Develop interesting stories:
Now the research work is almost completed and once you found
the relevant media outlet and reporter, you have to start developing
interesting stories that can be pitched in the media. Reporters love to have
great stories in order to gain the media interest. To come up with such great
stories you can think of the topics that can help parents with their children’s
education. It can be related to wealth, resources and decisions that the
parents have to make regarding their children’s education. You can also
interview teachers and students to come up with interesting stories. You can also
take help of the previous online content regarding education and you can revise
the previous topic.
4: Make connections with targeted media contacts:
We know that it is not very easy to find the relevant media
outlets and reporters and that is why it is important to build long term
relationships with the reporters. The effective way to do that is to provide
them with the interesting stories that they want to get the media attention.
However, you can start with the snappy email and can then follow up with the
call.
Gaining the media coverage is not a complex task, however it
takes a little effort and a bit of work. Keep in mind that each and every
school has different strengths and requirements that can affect their success
regarding media attention. It is advised to take help of the experts to come up
with an effective marketing plan.
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