If you are planning to open
an e-commerce site for your online business, you must learn a few things
beforehand to help you work better. According to online shopping survey
reports, more than 50% of customers prefer purchasing online.
Two things that you need to
take care of are, domain name and finding a URL. And you must pick unique names
for your site. But it does not end here. For a professional e-commerce site
development, you must follow consider certain factors.
Let's see the factors
contributing to an e-commerce site:
Best Platform
There are many platforms to
choose from to start your site development. These platforms play the major role
as they are responsible to deliver great shopping experience. Magento is a
popular open source e-commerce platform that is flexible for both B2B and B2C
online business. With Magento design, you can actually create a dramatic
e-store including many features. This open source framework is free and you can
have creative control. You can change the look and design as per your
preference. Moreover, you can control things such as plugins, hosting and theme
changing.
Home Page Look
Your Home Page of the
e-commerce site is the storefront that showcases promotions, new items and also
gives the vibe of the entire website appearance. Use relevant images and
content to engage customers and avoid using too many ads that create
distractions. In order to create a great e-commerce site, you need to hire a
professional content writer and SEO experts who will be able to give great content
and optimise your web pages respectively. Through website content, you can
input relevant and useful keywords to boost your visibility and draw more
sticky menu.
Remember that the home page
is your gateway that interacts with the shoppers and introduces them to items
you are selling. Therefore it has to be a powerful tool to grab the attention
of the buyers.
User Interface
Try to understand from a
buyer's perspective. If you happen to shop online and cannot reach the specific
page you want to even after three clicks, would you like to continue? Probably,
not. This is because we all want smooth working without any waste of time.
Furthermore, a buyer usually, loses interest when they face an e-commerce site
that is not user-friendly. For instance, if you are using the Magento platform
for site development, then make sure that the Magento design is functional and technically sound that will give the
users a great experience and not a frustrating one.
Checkout Factor
You may want all your buyers
to register first to make a purchase, but not everyone will do so. Many do not
prefer registration. So you must give your buyers the option of guest checkout.
In order to increase your future sales and to draw the same customer, you can
add a link for registration on the order success page.
Follow these simple
guidelines to get an amazing e-commerce site for your online business. For more
information, consult a qualified website developer and designer who will
successfully create a suitable site as per your business objectives.
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